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Tell me it is not so: Power Balance Bands do not work. Company settles for 57 million dollars, admits hoax and files for bankruptcy.

November 22, 2011

Power Balance Bracelets

O.K.  As a mother of soccer players, I can still recall when the first Power Balance Bands hit the mall kiosks.  We were told that these rubber bands with special holograms set into the center could really improve balance  and coordination.  On the television screen, there were the stars: Shaq, David Bechmam, and  even Kate Middleton sporting  these bands. On the soccer fields of  Ohio, entire select teams wore the bands as if the proof of their destiny.   I did, too, truly hoping that whatever worked for NBA basketball stars and my athletic children, would work for me.  The sky was the limit: perhaps, I too, would have the grace of a Kate Middleton, the dunk of a Shaq, or even yet, the curve of a Beckham.  Alas, my Walter Mitty fantasies did not come to materialize.  Now I know why.  The Power Balance Band was just a rubber band after all.

In January, after a  federal class action law suit was filed by disgruntled customers, the founders of the company, Josh Rodarmel, 28, and his brother Troy, publicly confessed:
In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.  If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.”

In this most  most disconcerting confession since Oz revealed himself from behind the curtain, the athletic hopes of countless leaden-footed gazelles, like me,  ended with a thud.

Now, TMZ reports  Power Balance has settled the class action with the disgruntled  buyers for a whopping 57 million dollars and will declare bankruptcy.

Ah well.  Off to Zumba where I can now imagine that I am Ann-Margaret in “Bye, Bye Birdie.”

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	Shaquille O’Neal is among the star athletes who have worn the Power Balance bracelet.


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